Speaking Industry Outlook 2018

February 13, 2018 | 1 Comment


The speaking industry, like others, is facing constant change. How you as a speaker can adapt to that change will dictate your success. Here are some things to be aware of.

The Events Industry Council, Washington, D.C., has released the preliminary results from its third Economic Significance Study and report “the top-line results reveal increases in the number of attendees, the number of meetings, and the direct spending related to these meetings.”

AMEX meetings and events outlook for 2018 – “The report is largely optimistic about the state of the meetings industry, noting that attendance continues to grow—especially in North America, where conference and tradeshow attendee levels are anticipated to increase by 1.8 percent in 2018.

What we know are that clients are seeking more interactive programs. They are asking speakers to use their social media channels to publicize meetings. Virtual programs continue to have a role but don’t seem to be replacing in person gatherings.

What does the above mean for you? It means that content reigns. Purely motivational or inspirational fluff will not make it. Many of you have heard me say that you need to describe your programs as “high content, motivational in style and tone” if you insist on the “M” word. If you do, “motivational” becomes a style choice, not a content choice.

Corporations and associations are looking for programs that will do one of these things:

  • increase productivity
  • profits
  • performance, communication, employee retention
  • increase shareholder value

This means if the outcome of your program affects one of the above, you’re more likely to be hired. You’re also more likely to be hired if you can offer clients information, tactics, techniques and strategies that can be applied immediately. Clients basically hire you to create a change in behavior.

The economy is good. Many corporations are making record profits. However, lead times will still be short. Clients have a “wait and see” attitude when hiring outside experts. They wait to ensure they are addressing current concerns, so they drag their feet and wait until the last minute.

What does this mean for you? It means that even if your calendar looks lean now, things can change quickly. It also means we better be good stewards of our money or we won’t have a business.

A personal thought. My hope is that awareness about the lack of diversity on platforms continues to grow. People who make decisions need to make sure their platform reflects the audience makeup. More women, more people of color.

Let’s keep our fingers crossed, our calendars open, and our negotiation skills keen!



Copyright 2018. Lois Creamer. Lois works with professional speakers who want to book more business, make more money and fully monetize their intellectual property! She can be reached in the following ways:

Email: Lois@BookMoreBusiness.com
Twitter: @loiscreamer
Phone: 314-374-4007
Facebook: http://www.facebook.com/BookMoreBusiness
LinkedIn: http://www.linkedin.com/in/loiscreamer
For more information on Lois’ business check out http://www.bookmorebusiness.com as well as http://www.bookmorebusiness.tv!
Sign up so you don’t miss a blog post at http://www.BookMoreBusiness.com/blog


Book More Business: Make Money Speaking

July 10, 2017 | Leave a Comment


“If you asked me to name the one person who could help you build a speaking business, only one person would come to mind, and that is Lois Creamer.”
– Shep Hyken. CSP, CPAE

This book is about the business of speaking. Specifically, it’s for those who are paid (or want to be!) to deliver their message. You’ll find what you need to jump start a business as well as how to take an already successful speaking business to the next level.

I’m excited to report that my new book had reached the #1 new release on Amazon! Here’s how to get your copy ..

Just click on this link and you will be directed to my new book.


Increase the Speed With Which You Succeed as a Speaker

October 5, 2016 | Leave a Comment


Tuesday, October 11, 2016
at 10:00 am Pacific Time

Join Hall of Fame keynote speaker and excutive speech coach Patricia Fripp and Lois “Book More Business” Creamer to learn how to improve your presentation skills and marketing you and your services.

Listen and learn Fripp’s 6 suggestions to improve your presentations within a month.

Be amazed at Lois’ insights into marketing mistakes speakers make and how you can avoid them.

Even if you can’t attend live, register to receive the replay link.



How to Get Booked More Often & Invited Back

February 24, 2016 | Leave a Comment


March 10, 2016 at 10:00 pm pacific time

Lois Creamer is an expert at helping speakers market themselves and book more business.

Patricia Fripp is known as the Steven Spielberg of speech coaches.


Even if you can’t attend live, register to receive the replay link



How to Book More Business

February 3, 2016 | Leave a Comment



Lois Creamer was featured in the January/February 2016 Speaker Magazine

Coming March 11! Join Patricia Fripp, CSP, CPAE and me in a free webinar “How to Make 2016 Your Best Year!” Details to follow!

In the last six months I’ve been published in Forbes, Wall Street Journal and Speaker Magazine.


Next Page »