Book More Business: Make Money Speaking

July 10, 2017 | Leave a Comment

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“If you asked me to name the one person who could help you build a speaking business, only one person would come to mind, and that is Lois Creamer.”
– Shep Hyken. CSP, CPAE

This book is about the business of speaking. Specifically, it’s for those who are paid (or want to be!) to deliver their message. You’ll find what you need to jump start a business as well as how to take an already successful speaking business to the next level.


I’m excited to report that my new book had reached the #1 new release on Amazon! Here’s how to get your copy ..

Just click on this link and you will be directed to my new book.

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Add Aftercare to Your Offerings

January 7, 2017 | Leave a Comment

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Aftercare

Aftercare is defined as “subsequent care or maintenance.” When I had some surgery several years ago, part of my recovery included aftercare. It involved a visiting nurse coming every couple of days to check in and perform any procedures that needed to be done. It got me thinking .. Why don’t speakers offer the same thing?

I define aftercare as a follow up service that helps the client accomplish more than could possibly be done in a single speech. After your program, make a follow up “thank you call” within 48 hours of the event. I outlined what you may want to include in an earlier post, http://bookmorebusiness.com/blog/the-follow-up-thank-you-call/. It is at this point where we introduce aftercare by saying (one of my phrases that pay!) “Do you think it would make sense to take an extra step to insure that the ideas, techniques and strategies I talked about are actually implemented by your team?”

I did this very thing when I was doing sales programs. An interesting thing happened. Several times I made more on the aftercare than I did doing the speech! In fact, many times the speech was more like a paid showcase! Aftercare can be consulting, webinar, Tele-seminar, products or even another speech or training.  It can be an online sales meeting on Skype or Zoom that is recorded. That way the client can have any manager who may have missed the meeting to review the video.

Consider this. After bringing me in to do a sales program I call and say to the decision maker, “Say, do you think it would make sense for me to work with your sales managers to make sure they’re applying my content?” Think about it! It’s a hard “no”! Hard to say, “No thanks, after spending thousands for your program we don’t care if the new ideas are actually implemented!” I want it to be hard to give an immediate “no”. Note – aftercare can apply to any topic. If you present on leadership, your work would be done with members of the management team.

Much of what this accomplishes is obvious. A big consideration is money. Aftercare can be a great addition to your bottom line. One of the most terrific benefits is that you become a resource to a client rather than a mere speaker!

What services could you offer on your list of aftercare services? Its worth thinking about .. But only if you think it makes sense .. !

 

 

Copyright 2017. Lois Creamer. Lois works with professional speakers who want to book more business, make more money and fully monetize their intellectual property! She can be reached in the following ways:

Lois@BookMoreBusiness.com
Twitter: @loiscreamer
Phone: 314.822.8225
Facebook: http://www.facebook.com/BookMoreBusiness
LinkedIn: http://www.linkedin.com/in/loiscreamer

For more information on Lois’ business check out http://www.bookmorebusiness.com as well as http://www.bookmorebusiness.tv!

Sign up so you don’t miss a blog post at http://www.BookMoreBusiness.com/blog

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Using QR Codes for Profit!

February 19, 2014 | 7 Comments

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It’s always a privilege to be asked to present at the National Speakers Association. Last July I did it for the seventh time. Each time I present, whether at a national meeting or a chapter of NSA, I try to make sure I’m bringing newer ideas that can be applied immediately in a speaker’s business.

I introduced the use of QR Codes on business cards and marketing material. We have all seen these codes used in advertising, but I had not seen any speakers using them. I illustrated two ways to use them that day.

I shared a business card that had code on the back. Anyone who read the code saw a video of me pop up saying “If you have this business card I will give you 30 minutes of free consulting. I bet I can help you book more business in 30 minutes!” I had many take me up on it.

I also used two codes on my “one sheet” marketing piece. One code led to video testimonials of my clients saying what they accomplished by working with me, another led to a client list. Both good examples of how a speaker can use these codes on their marketing materials. Perhaps you may want to link to your preview video?

There are other ways speakers can use QR codes. I suggested to a client who works with bureaus to create a video on code that said “I’m presenting at your meeting on behalf of ABC Speakers Bureau. They are a terrific bureau and I urge you to contact them the next time you need a speaker. Of course tell them you want me back too!”

What do you think the bureau’s reaction to this was? They knew that they had a real partner in the meeting business. I predict a long and healthy business relationship between this speaker and this bureau!

If you have written a book, QR code can be a great way to promote it! Put a chapter from the book, perhaps a list of chapters and have it lead to an order link. You’ve made it really easy for anyone to get a taste of the book and order it. I also tell speakers to put that chapter on your website as well.

When I see authors on talk shows like the Today Show, the host always says to the audience that they can read a chapter from the book by visiting the show’s website. Why don’t you do the same thing? You can put it under a “media” link on your website.

What other ways can you think of to use QR codes in your business? Share with us!

Copyright 2012, Lois Creamer. Lois Creamer works with professional speakers who want to book more business, make more money and avoid costly mistakes! She can be reached in the following ways:

Lois@BookMoreBusiness.com
Twitter: @loiscreamer
Phone: 314.822.8225
Facebook: http://www.facebook.com/BookMoreBusiness
Linkedin: http://www.linkedin.com/in/loiscreamer
For more information on Lois’ business check out http://www.bookmorebusiness.com as well as http://www.bookmorebusiness.tv
Sign up so you don’t miss a blog post at http://www.BookMoreBusiness.com/blog

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Do I Need a Book?

February 5, 2014 | 18 Comments

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I’m constantly asked this question. You see it often on the NSA Facebook page. This post is geared more towards newer speakers. People just starting out in speaking asking for advice about a book – should they do one, do they need one and will it propel my speaking business? Answer – yes, not now and maybe. Shall I expand??

Too often well-meaning people advise newbies to quickly write a book so they have something to build their business around, and so that they have product right away. I think it’s a horrible idea!

I feel you need to live with your material, your expertise for a while before writing a book. What you should seek to do right away is start writing a blog. That is a way to get your intellectual property to the marketplace small pieces at a time. The magic of being effective on social media is to have great information to put out. Blog posts allow you to do just that.

As you grow your business and get more and more platform time with your expertise you will have stories, examples and a deeper understanding of your topic. That is what you need to have in order to be ready to write a book.

Writing a book can be a daunting project! I’m reminded of the saying “How do you eat an elephant? One bite a time”! The same can be said of writing a book. Write it one blog post at a time! Blog posts that are 500 to 800 works can be expanded with examples and stories from your clients. Then you have more than a post. You have a chapter!

So concentrate on getting a content rich blog established. Not a book. There is plenty of time to write a book, and the book will be a better product if you live a while with our expertise!

The next decision you need to make is to seek out a publisher or self-publish. I always ask clients “What is it that you want to accomplish with a book?” Simply put, if it’s for exposure, you may want to see a publishing house. Not an easy prospect at all. If your answer is to gain exposure and make money, consider self-publishing. Your clients could care less who published your book as long as it is helpful to them!

There are lots of decisions that need to be made as you grow your business. Writing a book makes sense later than sooner to me.

What do you think?

Copyright 2014, Lois Creamer. Lois works with professional speakers who want to book more business, make more money and avoid costly mistakes! She can be reached in the following ways:

Lois@BookMoreBusiness.com
Twitter: @loiscreamer
Phone: 314.822.8225
Facebook: http://www.facebook.com/BookMoreBusiness
Linkedin: http://www.linkedin.com/in/loiscreamer
For more information on Lois’ business check out http://www.bookmorebusiness.com as well as http://www.bookmorebusiness.tv
Sign up so you don’t miss a blog post at http://www.BookMoreBusiness.com/blog

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Should You Allow Clients To Film?

October 16, 2013 | 7 Comments

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Have you noticed that many times when you go to give a presentation or consult the client wants to film it? It’s happening more and more. What to do?

You are in an intellectual property business, and you must do whatever you have to do to protect your ownership of your own property. Therefore, I suggest that you always be prepared for this and not be surprised. How to do it?

Carry a taping agreement with you at all times. Put down a few restrictions on your letterhead and have it in your client file when you travel. Now, I’m not an attorney, but here is what I suggest you may want to include on a simple, non lawyer-type agreement.

  1. Client to provide you with a master copy of the film within seven days.
  2. Film may not be sold in any manner or for any reason. (If anyone is going to sell the presentation it’s going to be YOU!)
  3. Film may be viewed by employees of group that hired you only. No one else.
  4. Film may be used in house for a period of a year (or whatever).
  5. Film may be used by you as a marketing piece, product, to advertise, or in any way you wish to use it.

Simple? Yes! I want it to be simple and not seem too off-putting to your client.

When you have your copy of the film review it. Ask yourself:

  • Would it make a good video product?
  • Would it make a good audio or MP3 product?
  • Could you pull out clips that could be used to promote yourself on your website or on You Tube?

I think product is a terrific thing! Nothing like turning your computer on in the morning and find that people have ordered products on your website! Love it!

So, be prepared! If you are, you will protect your rights and you may even make extra profit by having an agreement. At the very least, you will be positioning yourself as a professional!

Copyright 2011, Lois Creamer. Lois Creamer works with professional speakers who want to book more business, make more money and avoid costly mistakes! She can be reached in the following ways:

Lois@BookMoreBusiness.com
Twitter: @loiscreamer
Facebook: http://www.facebook.com/BookMoreBusiness
Linkedin: http://www.linkedin.com/in/loiscreamer
For more information on Lois’ business check out http://www.bookmorebusiness.com as well as http://www.bookmorebusiness.tv
Sign up for my blog posts so you don’t miss any at http://www.BookMoreBusiness.com/blog

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