Speakers: Do You Leverage?

September 19, 2012 | 6 Comments

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Last year I was a guest on a teleseminar with the fantastic Patricia Fripp. Never one to shy away from a difficult question, she asked “What is the biggest mistake speakers make?”

The answer was clear to me. No matter where you are in your journey as a speaker – from beginner to veteran – the biggest mistake I see is a lack of leveraging. By that I mean, looking at every speaking engagement you have and asking yourself how you can use this success to get more opportunities.

Ask yourself:

  • Who are the client’s customers?
  • Who are their suppliers?
  • Are they a member of an association or trade group?
  • Who do they know who could use my services (and pay)?
  • Where would a testimonial from this client have impact?

You may think this is obvious, I’m telling you it isn’t!

A great way to have a conversation with your client about this is by doing a follow up call after your speech. The conversation could go something like this:

“I’m calling to say thanks again for bringing me in to speak to your group. I had a great time and wanted to make sure the feedback continued to be as positive as what I heard at the event. If you could put some of that feedback on your letterhead as a testimonial I would sure appreciate it! If you prefer to do a testimonial on LinkedIn that would be fine too.  I really enjoy working in your industry and would love to seek out more opportunities. May I ask a few questions? “(See above list!)

This approach allows you to warm up cold calls! By referring to your happy client, you’ve created a touch point for the prospect.

So keep in mind the “L” word and leverage your way to more success!

Copyright 2012 Lois Creamer. Lois works with professional speakers who want to book more business, make more money and avoid costly mistakes! She can be reached in the following ways:

Lois@BookMoreBusiness.com
Phone: 314.822.8225
Twitter: @loiscreamer
Facebook: http://www.facebook.com/loiscreamer
LinkedIn: http://www.linkedin.com/loiscreamer
For more information on Lois’ business check out http://www.bookmorebusiness.com as well as http://www.bookmorebusiness.tv!
Sign up so you don’t miss a blog post at http://www.BookMoreBusiness.com/blog

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Speakers – Using QR Codes for Fun and Profit!

April 5, 2012 | 22 Comments

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It’s always a privilege to be asked to present at the National Speakers Association. Last July I did it for the seventh time. Each time I present, whether at a national meeting or a chapter of NSA, I try to make sure I’m bringing newer ideas that can be applied immediately in a speaker’s business.

I introduced the use of QR Codes on business cards and marketing material. We have all seen these codes used in advertising, but I had not seen any speakers using them. I illustrated two ways to use them that day.

I shared a business card that had code on the back. Anyone who read the code saw a video of me pop up saying “If you have this business card I will give you 30 minutes of free consulting. I bet I can help you book more business in 30 minutes!” I had many take me up on it.

I also used two codes on my “one sheet” marketing piece. One code led to video testimonials of my clients saying what they accomplished by working with me, another led to a client list. Both good examples of how a speaker can use these codes on their marketing materials. Perhaps you may want to link to your preview video?

There are other ways speakers can use QR codes. I suggested to a client who works with bureaus to create a video on code that said “I’m presenting at your meeting on behalf of ABC Speakers Bureau. They are a terrific bureau and I urge you to contact them the next time you need a speaker. Of course tell them you want me back too!”

What do you think the bureau’s reaction to this was? They knew that they had a real partner in the meeting business. I predict a long and healthy business relationship between this speaker and this bureau!

If you have written a book, QR code can be a great way to promote it! Put a chapter from the book, perhaps a list of chapters and have it lead to an order link. You’ve made it really easy for anyone to get a taste of the book and order it. I also tell speakers to put that chapter on your website as well.

When I see authors on talk shows like the Today Show, the host always says to the audience that they can read a chapter from the book by visiting the show’s website. Why don’t you do the same thing? You can put it under a “media” link on your website.

What other ways can you think of to use QR codes in your business? Share with us!

Copyright 2012, Lois Creamer. Lois Creamer works with professional speakers who want to book more business, make more money and avoid costly mistakes! She can be reached in the following ways:

Lois@BookMoreBusiness.com
Twitter: @loiscreamer
Facebook: http://www.facebook.com/BookMoreBusiness
Linkedin: http://www.linkedin.com/in/loiscreamer
For more information on Lois’ business check out http://www.bookmorebusiness.com as well as http://www.bookmorebusiness.tv
Sign up for my blog posts so you don’t miss any at http://www.BookMoreBusiness.com/blog

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