A Simple Formula for a Successful Speaking Business!


One of my heroes in the speaking business is Glenna Salsbury, CSP, CPAE. I first met her in 1994 and have had the pleasure of hearing her speak several times over the years. I had to the joy of seeing her in July as she was the opening keynote speaker at the National Speakers Association convention. What she said in that program changed everything for me.

Simply being able to see Glenna on the platform is a teachable moment! She has such warmth, such connection, such authenticity. But she shared a formula she has used for years and it really hit home with me. She gave me permission to share it with you. It’s a formula for creating and organizing a speech. Here it is!

P = Point
S = Story
A = Application

Simple isn’t it? What point are you making? Spell it out. Story. Tell me a story that illustrates the point you are making. Make the story one that is meaningful to your audience. Even better, make it a personal story so they can relate to you. Finally, application. How does this point and story apply to me, the audience member? Simple formula, awesome result!

It really makes sense doesn’t it? Point, story and application! Another great thing about this formula is that it is easy to listen to and follow if you are an audience member. That should always be a goal as a speaker.

The thing that I have discovered since becoming a fan of the formula is that it can be used when writing too.

There you have it! Three simple steps to a successful speech, a successful business. And thanks again to Glenna for allowing me to share this with you. Hint – if you ever get the chance to see her on the platform, run, don’t walk! You won’t be disappointed!

Copyright 2012, Lois Creamer. Lois Creamer works with professional speakers who want to book more business, make more money and avoid costly mistakes! She can be reached in the following ways:

Twitter: @loiscreamer
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For more information on Lois’ business check out http://www.bookmorebusiness.com as well as http://www.bookmorebusiness.tv
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15 Responses to “A Simple Formula for a Successful Speaking Business!”

  1. Janet Callaway on March 24th, 2012 11:30 pm

    Lois, aloha. Glenna’s formula is soooo simple and makes so much sense. Why is it that we always try to complicate things?

    PSA is now written in my notebook.

    Thanks so much for sharing this “secret to success.”

    Best wishes for a fabulous weekend. Aloha. Janet

  2. Lois on March 28th, 2012 1:26 am

    As always thanks for coming by Janet! I do think the magic in this formula is the simplicity. Glenna has made speaking much easier for many of us!

  3. Mylene Labrie on March 26th, 2012 12:49 pm

    Great info and as Janet said, so simple! Thanks for sharing.

  4. Lois on March 28th, 2012 1:22 am

    Thanks Mylene! the magic is in the simplicity. Simple to apply, and works well too! Thanks for your feedback.

  5. Dr. Deana on March 26th, 2012 4:14 pm

    My motto is never underestimate the simplicity of a thing. It’s what works that counts. Lois I’ve been following your blog for a little while and I always walk away with a delicious nugget, or two, or three! Thank you for your integrity to ask permission and then to share it with us.

    Have a wonderful week!

    Live by design,
    Dr. Deana

  6. Lois on March 28th, 2012 1:21 am

    Thanks so much for your comments Dr. Deana! I so appreciate your feedback. When sharing others information we must always ask permission. Glenna is a friend and colleague who I admire and adore. And you are right, simplicity is the way to go. In this case it’s easy to remember, and easy to apply. Can’t ask for more than that!

  7. LaRae Quy on March 26th, 2012 10:42 pm

    HI Lois

    As a new member of Networking Peeps, I’m loving the blogs! Thanks for this one, in particular, since I’m in the process of putting together a talk for the National Speaker’s Association. I need to reach out to you for more info on how to go about it.

    Thanks, again. And thanks to our mutual friend, Janet Callaway, for suggesting that I join your tribe!


  8. Lois on March 28th, 2012 1:18 am

    I’m so glad you found me and my blog LaRae. Janet Callaway is the BEST! I’m glad you are a “Peeps” and am happy to issue you an invitation to contact me directly. NSA is a fantastic group. Take advantage of it. It is THE place for people who speak professionally. I look forward to talking with you!

  9. Steve Weber on March 26th, 2012 11:00 pm

    Glenna spoke to NSA-Mountain West Chapter last week and I remember her PSA specifically … along with many other great ideas she shared.

    Glenna did note one exception to the PSA order. Your opening story which should be SPA – Story, Point, Application. Start your presentation with a story.

  10. Lois on March 28th, 2012 1:16 am

    Steve: Thanks so much for your comment and clarification!! It makes sense doesn’t it? Gotta draw them in! I look forward to visiting your chapter in the fall! Hope to see you there!

  11. Gael McCarte on April 8th, 2012 1:27 pm

    Lois while I respect what Glenna said, and I celebrate her many successes may I offer an alternative? I worked as a Senior Programs Officer with heavy end, violent criminals. Our programs were not getting through. I researched learning styles and found that open universities discovered that with non academics, flipping it and putting the application first then the point and theory next was more effective. We did it, same material just reorganized. Our programs were so much more successful in terms of client retention and engagment. So if you are talking to academics her chronology is correct, with non academics flipping it is more successful. I hope you do not mind me writing this. I am happy to expound if you think it valuable.

  12. Lois on April 11th, 2012 2:23 am

    Of course I do not mind you offering your thoughts Gael! I have to say we disagree on this. Most of the clients I speak to (and Glenna speaks to) are not academic. We speak to corporations and associations. I can tell you from personal experience as well as the experience of many, many professionals that PSA works. The fact that yours works too is terrific. Best to you my friend!

  13. Diane DiResta on May 19th, 2012 11:54 am

    I’ve been a fan of Glenna for years. She’s the best.

  14. Lois on May 19th, 2012 4:49 pm

    You and I both are fans of Glenna. I think her formulaic approach is genius! Thanks for stopping by Diane.

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