The Follow Up Thank You Call!


Within 48 hours of giving your speech call the person who made the economic decision to bring you in. Timing is important! You want the great job you did to be fresh in mind. When you connect, here are some things to cover. Here’s the script:

  • I wanted to call and say thanks again for bringing me in. It was a privilege to work with such great people!
  • I also wanted to make sure the feedback you heard was as positive as what I heard before I left.
  • If you could put some of that feedback in the form of a testimonial I would appreciate it! I’ll send you my LinkedIn address so you can write it in that platform.
  • I consider referrals to be the highest compliment. If you can think of anyone who could use my work, let me know.
  • Are you a member of an association or trade group? My message would be a good fit there. Can you help get me considered for a program at that meeting?
  • Do you think it would make sense (my phrase that pays!) to take a “next step” with me? To insure that the information, tactics and techniques I talked about are actually implemented? If you do, I’d love to discuss what that might look like. My clients tell me they feel this adds an element of accountability.

If you get voice mail let your contact know that you’ll be sending an email to ask for feedback on the event. Put the questions in an email and offer two times you are available to talk.

By “taking the next step” I mean this:

  • Perhaps you can do a webinar it series of webinars, a Skype or Google Hangout with key leaders or sales managers that could be recorded and shared if some can’t make the meeting.
  • Buy books or recordings or other products you may have that support your message.
  • Write a series of customized blog posts.
  • Record a series of videos.
  • One on one consulting with key leaders.

I’m a big believer in leveraging each and every successful speech into discovering additional opportunities to work with the client. To go deeper than you ever could in a speech!

Image courtesy of Stuart Miles at

Copyright 2015. Lois Creamer. Lois works with professional speakers who want to book more business, make more money and avoid costly mistakes! She can be reached in the following ways:
Twitter: @loiscreamer
Phone: 314.822.8225
For more information on Lois’ business check out as well as!
Sign up so you don’t miss a blog post at


6 Responses to “The Follow Up Thank You Call!”

  1. Stephen Rayfield on May 11th, 2015 1:57 pm

    Wow a great summary of how to boost you business and book more business. Some will say it is obvious, but this is a great Coles notes or Cliff notes (for my US friends) summary to follow.

  2. Lois on September 7th, 2015 11:02 pm

    Thanks Stephen!

  3. Dina Eisenberg on May 14th, 2015 3:38 am

    Great article Lois! That’s exactly the model I used to land my most important client as a new business owner. Except I used an ‘audition small workshop’ for key decision-makers instead of a speech to make that first great experience.

    This so works. I shared your article with my tribe with a challenge. How can you introduce this idea into your business and where are the areas you can outsource and automate to get real traction.

    I’m thinking it might be time for a ‘leverage’ fan club. I know a couple of people who love it, too. Thanks.

  4. Lois on September 7th, 2015 11:02 pm

    Thanks so much for your feedback Dina!

  5. Terry Green on May 20th, 2015 2:27 pm

    What a great article Lois! I can’t tell you how many speakers I’ve worked with who don’t have a follow-up process for after they speak … not even something as simple as using a feedback form! By not following up with the event coordinator or person who booked you, you are most likely leaving money on the table. You may not be guaranteed a return visit or future business if you follow-up, but you can pretty well count on it not happening if you don’t. Thanks for such great tips.

  6. Lois on September 7th, 2015 10:59 pm

    Thanks so much Terry!

Got something to say?