Using QR Codes for Profit!


It’s always a privilege to be asked to present at the National Speakers Association. Last July I did it for the seventh time. Each time I present, whether at a national meeting or a chapter of NSA, I try to make sure I’m bringing newer ideas that can be applied immediately in a speaker’s business.

I introduced the use of QR Codes on business cards and marketing material. We have all seen these codes used in advertising, but I had not seen any speakers using them. I illustrated two ways to use them that day.

I shared a business card that had code on the back. Anyone who read the code saw a video of me pop up saying “If you have this business card I will give you 30 minutes of free consulting. I bet I can help you book more business in 30 minutes!” I had many take me up on it.

I also used two codes on my “one sheet” marketing piece. One code led to video testimonials of my clients saying what they accomplished by working with me, another led to a client list. Both good examples of how a speaker can use these codes on their marketing materials. Perhaps you may want to link to your preview video?

There are other ways speakers can use QR codes. I suggested to a client who works with bureaus to create a video on code that said “I’m presenting at your meeting on behalf of ABC Speakers Bureau. They are a terrific bureau and I urge you to contact them the next time you need a speaker. Of course tell them you want me back too!”

What do you think the bureau’s reaction to this was? They knew that they had a real partner in the meeting business. I predict a long and healthy business relationship between this speaker and this bureau!

If you have written a book, QR code can be a great way to promote it! Put a chapter from the book, perhaps a list of chapters and have it lead to an order link. You’ve made it really easy for anyone to get a taste of the book and order it. I also tell speakers to put that chapter on your website as well.

When I see authors on talk shows like the Today Show, the host always says to the audience that they can read a chapter from the book by visiting the show’s website. Why don’t you do the same thing? You can put it under a “media” link on your website.

What other ways can you think of to use QR codes in your business? Share with us!

Copyright 2012, Lois Creamer. Lois Creamer works with professional speakers who want to book more business, make more money and avoid costly mistakes! She can be reached in the following ways:
Twitter: @loiscreamer
Phone: 314.822.8225
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7 Responses to “Using QR Codes for Profit!”

  1. Sandy Geroux on February 19th, 2014 3:05 pm

    Lois – these are fantastic tips! Thank you for sharing. One other way I am thinking of using QR codes for my new upcoming book is to create a small downloadable “companion” workbook to help readers personally apply the learning from one of the chapters.

    The other thing I am thinking of is to create a short video with a brief training module in it, as I’m planning to create a video training series based on the book.

    Do you have any experience with using QR codes this way?

  2. Lois on September 7th, 2015 11:55 pm

    I don’t but hope you’ll be the first Sandy!

  3. David on February 19th, 2014 3:39 pm

    I’d used the QR code on my one sheet for a few years now and have found it to be very helpful to the reader!

    I also wrote a book “Ringmaster” about managing change in the work place and was going to add QR codes inside the book that would lead the reader to my products on my website. However I was advised by several marketers in the agency world that there is already newer technology being developed that will be replacing the QR codes we use today. Just when you think you are on the cutting edge along comes more innovation.

    I still use QR codes but I know they won’t last forever.

    Lois, Great ideas to generate leads and interest!

  4. Rob Biesenbach on February 19th, 2014 4:18 pm

    I use QR codes in two ways. On the back of my business card, a QR code links to a free publication that users can get by joining my mailing list. And for my first book I created branded candy bars. The back of the wrapper has a QR code directed to a free chapter of the book. I love them!

  5. Lois on September 7th, 2015 11:50 pm

    Very creative!!

  6. Mark T Jones on February 23rd, 2014 3:23 pm

    I have recently had the good fortune to discover a branding specialist who designs coloured QR codes that can incorporate logos. See:

    Ms Creamer thank you for helping to elucidate tools that help speaker to connect with new or existing clients.

  7. Kalynn on February 25th, 2014 4:40 pm

    You can use a QR code in your book to drive readers back online to join a club or give them further resources, chapter by chapter. The possibilities are endless Lois!

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