Inconsistent Bookings

If you’ve been in this business long enough, you know the feeling: one month your calendar is bursting with gigs and airline miles, and the next you’re staring at a sea of white space, wondering if everyone forgot you exist. You’re not alone

This feast-or-famine cycle is brutal. It messes with your income, your confidence, and your ability to plan anything. I’ve been there. And here’s the hard truth – inconsistent bookings usually come from inconsistent outreach. When business is good, speakers tend to get busy serving clients and stop marketing. Then suddenly… silence. The well dries up, and panic sets in.

So how do you fix it? By treating marketing like brushing your teeth. Not optional. Not “when I have time.” Every single week. Even when you’re booked solid. Especially when you’re booked solid. Consistent outbound marketing and selling is even more critical now, given the challenging market.

Block out recurring “marketing power hours” on your calendar. Many know that time blocking is one of my favorite productivity tools. Use it to reconnect with past clients, advocates, and people who’ve referred you. These are your warmest leads, and the lowest-hanging fruit. You don’t need hundreds of prospects. You need a handful of the right ones, consistently nurtured.

Next, create a simple pipeline view. I’m not talking about a complicated CRM (unless you love that stuff). Just a list showing who’s in your funnel, where they are in the decision process (use my qualifying system to rate), and who needs a follow-up. This alone will keep opportunities from falling through the cracks and keep you front-of-mind with prospects.

Finally, stop thinking of outreach as “cold calling.” It’s relationship-building. It’s reminding people what you can do for them and the outcomes you deliver.

Consistent marketing creates consistent bookings. The rollercoaster becomes less bumpy, and suddenly, you can breathe again. Remember this: booked speakers market when they’re busy. Broke speakers market when they’re desperate.

Copyright 2025, Lois Creamer. Lois Creamer works with professional speakers who want to book more business, make more money, and monetize their message.

Check out the newest edition of her book, Book More Business: Make MORE Money Speaking available on Amazon: https://a.co/d/ci7yWxz

Take a look at my new AI program for speakers: https://bmbwithai.com/

Reach her in the following ways: Lois@BookMoreBusiness.com

314-374-4007. Web: https://bookmorebusiness.com/