Optimism Continues in Meeting Industry

Continued good news coming out of my intel sources on the industry. This summary is from the AAE Speakers Bureau.

  • In-person events climb to near pre-pandemic levels.

This bureau reports that 79% of bookings have been for in-person events, with only 21% virtual presentations. In 2019, before the pandemic, in-person events made up 90% of bookings. Artificial Intelligence remains a popular topic. (See my last intel report for additional information.)

  • AI is impacting the future of meetings.

“Ai enables hosts to craft hyper-personalized experiences that are interactive, educational, inclusive, and tailored to individual preferences … This empowers hosts to create deeply engaging and personal experiences for each guest, while also providing valuable insights for follow-up and future event planning.” Michael Cirino, House of Attention

Speakers also need to consider how they can utilize what Cirino talks about.

From Knowland, a provider of data to the meetings industry.

  • August 2023 event volume increased a whopping 21% over the previous year.
  • Top five markets
  1. Las Vegas
  2. Nashville
  3. Los Angeles
  4. Seattle
  5. Chicago

 

Copyright 2023, Lois Creamer, Book More Business. Lois works with professional speakers who want to book more business, make more money, and fully monetize their message.

Lois@BookMoreBusiness.com  314-374-4007

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