Lois Creamer Blog
Are You a Generalist or a Specialist in the Speaking Industry?
Being a generalist used to be a great thing! In fact, many newer speakers still think it’s a great thing. I hate to report the bad news, but that ship has sailed. The market is now seeking out experts. Speakers and consultants who go deep into one particular area...
Who is Really Responsible for Selling Your Services?
Wish I had a buck for every time I have seen this request on Facebook, LinkedIn, and Twitter. Also, this is the most common question I’m asked when with speakers. My reply is, “Of course you do!” It’s just not that easy. There are very few agents working with speakers...
The Greatest Quote Ever – A Cautionary Tale!
I tell a story about quotes often when visiting chapters. I realized I never have written a post about it and decided it would be worthwhile to do so. Here goes my “quote story”. I started capturing email addresses on my website when I started sending out “Book More...
You Do Not Have My Permission
I had an interesting conversation with a friend in the business the other day. After we talked I said, “This would make a great blog post!” So, here it is! It’s about being recorded without any agreement being made in advance. In fact, it’s about being recorded when...
Are You Capitalizing on Your Target Market Intelligence?
My readers know that I am a big believer in target marketing. It only makes sense. You gain momentum to your marketing efforts when you work within a target industry and market. In order to be relevant in your industry, I believe you must do some “market...
Yes it’s Time! Get Started Speaking Professionally Now
I should have written this post long ago. Oh well, better late than never! I see often on social media, and get asked constantly, “How can I get started speaking for money?” I’m going to assume you have a speech. If you don’t, get one! If you need help, seek it out....
Do You Struggle to Successfully Sell Yourself?
“I can sell anything to anyone, but I am just uncomfortable and find it hard to sell myself!” My initial response? Get into another line of work. And I’m only half kidding. I’m not trying to be rude, I’m merely a realist. In order to get speaking gigs, you are the one...
Marketing to Associations Doesn’t Have to Be Frustrating
Are you ready? It’s time to play the association game! There are a lot of rules, so pay close attention. Some may be frustrating rules, but you’ll be better off if you always abide by these rules. (Trust me, I know from experience!) Why would I say frustrating? Truth...
What the Speaking Industry Will Look Like in 2013
Many of you remember the “good old days” when we knew a year in advance what our speaking schedules would look like. And, there were very few “last minute” bookings. The worm has turned! Things have definitely picked up in the meetings industry. AMEX meetings report...