From positioning and pricing to promotion and productizing, this blog covers what actually works if you want to monetize your message and make more money speaking.
The latest American Express Global Business Travel meetings forecast for 2026 is good news for professional speakers — with a few important caveats. First, the headline: planners are optimistic again....
If you’re a speaker, consultant, or expert who wants more engagements on the calendar, the game has changed, but the fundamentals haven’t. Buyers are more distracted, events are more hybrid, and competition is louder...
Inconsistent Bookings If you’ve been in this business long enough, you know the feeling: one month your calendar is bursting with gigs and airline miles, and the next you’re staring...
Heads-up. Hilton’s third-quarter report shows a subtle but meaningful shift in business travel, and that can affect us. I’ve written several pieces over the last few weeks about market uncertainty....
“We love you… But our budget’s tight.”Sound familiar? Every speaker’s heard it. In today’s uncertain marketplace, you’re likely to hear it more. And in that moment, your instinct might be...
When the U.S. government shuts down, it’s not just politics playing out in Washington. The ripple effects spread quickly and include travel, meetings, and the entire event industry. For professional...
Remember when “just Google it” solved everything? (It wasn’t that long ago.) Those days are over. Meeting professionals, event planners, and decision-makers are bypassing search results and turning directly to...
If you’re a professional speaker, you’ve probably felt it: companies and associations are tightening belts. Whether it’s politics, inflation, or the economy (likely all three), uncertainty in the marketplace can...
I’ve seen two speaker friends post on Facebook this week: I spoke at a client’s event years ago and just got a booking request from someone in the audience! That...
In a world where every conference room now doubles as a studio, speakers must treat recordings the same way authors guard their manuscripts. Why this matters even more in 2025...
I always say that we need to be the optimists in the room..We can’t control specific market forces, but we can control our responses. Here are some of the ways...
A big shout-out to my client and friend, Harriet Stein, for bringing the “Gallup Workplace Trends” report to my attention and now to yours. Here are ten highlights from the...