From positioning and pricing to promotion and productizing, this blog covers what actually works if you want to monetize your message and make more money speaking.
No one likes having to negotiate a lower price. When showcasing the value of your services or products, you are often put in a situation where it’s up to you...
As usual, I scan the globe (!) for reliable market intelligence. Northstar Meetings Group and Cvent just issued their latest industry survey for meetings. Here’s a summary. • Encouragingly, meeting...
Speakers are being asked to do more than speak. They’re being asked to help ensure the success of each event. Here are the top five things meeting professionals are requesting...
This yearly report is always interesting as it helps us look into the crystal ball regarding the meetings industry. I’ll put the entire report in the comments, but here’s my...
A speaking insight report from AAE Speakers Bureau reports the following trends. I’ve summarized it. Rising Costs and Organizers’ Concerns: Organizers worried about rising costs (no surprise here) and attendee...
Being a generalist used to be a great thing. Many newer speakers still think it’s a great thing. Now? It’s so last century. The market now wants experts, speakers, and...
We know that budgets are a huge consideration in planning meetings. Knowland reports that secondary markets led the traditional “Top 25” markets in January 2024. For example – the highest...
I recently wrote about employee engagement. Gallup’s most recent survey on employee engagement found, “In 2023, employees in the U.S. continued to feel more detached from their employers, with less...
Jennifer Best of the AAE Speakers Bureau recently published an excellent article in Forbes outlining some great things we need to know going into 2024. I’ll summarize here. Note: where...
As a consultant in the speaking industry for over 20 years, I’ve refrained from commenting on offers from others promising to help create a million-dollar speaking practice. However, after coming...
A couple of years ago, I wrote a post about emerging from the depths of a pandemic-induced shutdown and stepping into the exciting unknown. At that time, we all shared...
It’s been a good year in our industry, and 2024 holds much promise! Here is my summary of a rather extensive report issued by AAE Speakers. Hottest topics: DEI inclusion...