by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, The Business of Speaking: Get Paid to Speak |
Are you ready? It’s time to play the association game! There are a lot of rules, so pay close attention. Some may be frustrating rules, but you’ll be better off if you always abide by these rules. (Trust me, I know from experience!) Why would I say frustrating? Truth...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, The Business of Speaking: Get Paid to Speak |
Many of you remember the “good old days” when we knew a year in advance what our speaking schedules would look like. And, there were very few “last minute” bookings. The worm has turned! Things have definitely picked up in the meetings industry. AMEX meetings report...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Successful Speakers Sell Products, The Business of Speaking: Get Paid to Speak, Working with a Speaker Bureau
“The Great Recession was an event masquerading as a trend.” T. Scott Gross Scott Gross is a thought-leader. You probably have heard of Scott. He wrote the terrific book on customer service, “Positively Outrageous Service”. He really has his finger on the pulse of...
by Lois Creamer | Lois Creamer's Blog, The Business of Speaking: Get Paid to Speak |
Raising your fee is one of the most challenging decisions you will have to make in your business. And, hopefully, it’s a decision you will face over and over! I constantly am asked about rolling out new fee schedules and decided it would make a good post. Many take a...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak |
Do You Have a Positioning Statement? Get One One of the most important things I do for my clients is to create what I call a “positioning statement”. It is not the definition of what you do; it is not an elevator speech. It is shorter. It should be under ten seconds!...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Working with a Speaker Bureau |
Over the years several speaker bureaus approached clients to pay for “advertising”. The advertising is in the form of any of the following: Pay to be in a catalog we are printing and distributing to our clients Pay to be on our website Pay to be featured on the...
