Target Marketing: Everyone is Not Interested in You

I remember an old joke about a woman who went to a seafood restaurant. She needed to “powder her face” (good lord, how old am I?), and went to find the women’s restroom. What she encountered were two doors. One labeled “Lobsters” another “Clams”. You can take it...

Do You Want to Know Why I Turned Down a New York Publishing House

Writing a book is something that I’ve wanted to do for a long time. When I started my business I created a manual. I pulled it a few years ago because it was out of date. I spoke at the NSA 2011 convention in Anaheim. Great group! Talked to lots of people after the...

Be Efficient in Selling Your Presentations: The 3-Ms

In order for this post to be most meaningful, you need to read the previous post on speaking services. That post discussed how to approach, who to approach, what to say when you approach and more. I’m going to share my qualifying system in this post. In order to...

Professional Speakers: Do You Have a Brand?

I participate in #speakchat on twitter hosted by the multi-capable and multi-talented Michele Price (@prosperitygal). It is held on Monday evenings at 8 PM CST. Last chat we were discussing contracts/agreements, cancellation clauses, and other business materials. It...