by Lois Creamer | Grow Your Speaking Business: Sales and Marketing
Being a generalist used to be a great thing. Many newer speakers still think it’s a great thing. I hate to report the bad news, but that idea is so last century. The market now wants experts, speakers, and consultants who go deep in one particular area instead of...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing
It can be a confusing scenario: the overuse and misconstrued use of terms such as “keynote”, “workshop”, “breakout”, and “seminar”, each being interpreted differently depending on the individual or organization. The lack of a...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog
Industry Report May 2023 Hot off the press is another Special Events report. Summarizing the following main points you need to know. Understand that this report is released by AAE Speakers Bureau. As you read information regarding fees, keep this in mind. Most...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog
Omnipress is a tech solutions provider for mainly the association market. Keep this in mind as you read. This is a comprehensive report. I’ll link below. I’m going to share highlights that should interest speakers. Very interesting statistics. 47% will be offering...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog
I’m happy to report MPI continues to be optimistic about the state of the meetings industry. Here are some key statistics included in their report, regarding in-person events, that you need to know. Key points Planners continue to deal with hotel industry staffing...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Working with a Speaker Bureau
AAE Speakers Bureau released their 2023 Speaking Industry Benchmark Report. I’ve pulled out highlights for you but link to the full report will be at the end of my post. Also note, I’ve included my thoughts along the way. Topics event strategists are prioritizing the...
