by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Speakers Should Write |
Many people I talk to think press releases are “old fashioned” and not used anymore. To the contrary! They are indeed used. The problem is, the web is inundated with them and most don’t get the kind of attention we seek. So, what’s the answer?...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog |
Have I lost my mind? Celebrate? Yes! What I really mean is, let’s celebrate that the world is getting smaller and smaller due to technology. Are you with me now? We now have all sorts of tools available to us to either give value to clients via webinars or give...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing |
You know from earlier posts that I consider you to be much more than a speaker. I consider you to be in the intellectual property business. Meaning, we get paid when we deliver (in whatever way) what it is that we know. It’s all about delivering your expertise....
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak, Working with a Speaker Bureau |
I think the most important thing you can do for your speaking/consulting business, or any business for that matter, is to position it well. And in doing so, you must be able to answer the question, “why hire me instead of someone else”? My approach with my clients has...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, Speakers Should Write, Successful Speakers Sell Products, The Business of Speaking: Get Paid to Speak |
Have I lost my mind? Celebrate? Yes! What I really mean is, let’s celebrate that the world is getting smaller and smaller due to technology. Are you with me now? We now have all sorts of tools available to us to either give value to clients via webinars or give the...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Successful Speakers Sell Products, The Business of Speaking: Get Paid to Speak |
Have you noticed that many times when you go to give a presentation or consult the client wants to film it? It’s happening more and more. What to do? You are in an intellectual property business, and you must do whatever you have to do to protect your ownership of...
