by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak, Working with a Speaker Bureau |
I think the most important thing you can do for your speaking/consulting business, or any business for that matter, is to position it well. And in doing so, you must be able to answer the question, “why hire me instead of someone else”? My approach with my clients has...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, Speakers Should Write, Successful Speakers Sell Products, The Business of Speaking: Get Paid to Speak |
Have I lost my mind? Celebrate? Yes! What I really mean is, let’s celebrate that the world is getting smaller and smaller due to technology. Are you with me now? We now have all sorts of tools available to us to either give value to clients via webinars or give the...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Successful Speakers Sell Products, The Business of Speaking: Get Paid to Speak |
Have you noticed that many times when you go to give a presentation or consult the client wants to film it? It’s happening more and more. What to do? You are in an intellectual property business, and you must do whatever you have to do to protect your ownership of...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, The Business of Speaking: Get Paid to Speak |
I did a post a while ago about money and it’s time to do another, more up to date post. I hear so many times when I talk to speakers the following, “I hate to talk about money!” My reply (and I’m only half-kidding), “Then you better get a different...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak |
I get asked a lot about one-sheets. Usually, the question is “Aren’t they passé?” My reply is “You only need one if you want to work.” I’m very serious about one-sheets and you should be too. They are still your primary marketing piece that can...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, The Business of Speaking: Get Paid to Speak |
These terms are tossed around all of the time in the speaking business. Interesting thing is, there is not a single definition for any of them. Some consider a keynote to be 45 minutes, some 90. Some call a workshop a half-day affair while others may call that a...
