I read a great article from SpecialEvents.com on meetings on corporate events. In essence, they find that in these post-pandemic times, there is an incredible demand for in-person meeting. They cite “virtual fatigue”, and I think we all understand that very well. There is increased interest in smaller, one day meetings versus large, world-wide meetings.
AMX forecasted that the mood of meeting professionals is “positive and also overwhelmed”. 77% say they “are likely to be optimistic about the health of the industry headed into 2023, a 6% increase compared to last year.”
Dr. Marina Theodotou of elearningindustry.com reports that employees now look upon learning and development as a job perk rather than job requirement. SHRM sponsored a recent survey that indicated that 67% of HR functions received budget increases to deliver L&D. They concluded that increased budgets better its chances to retain and attract key talent. What we know, is that in an unpredictable job market, learning and development is critical to any chance of success. Virtual presentations will still play a key role. Lots of training is occurring virtually and will continue to do so.
Your job as a speaker, consultant, or expert is to drive home the importance of your expertise in the current business environment. You need to be able to make your case in a compelling, no-nonsense way.
Here’s to a great 2023!
Copyright 2023, Lois Creamer, Book More Business. Lois works with professional speakers who want to book more business, make more money, and fully monetize their intellectual property.
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