I get asked a lot about one-sheets. Usually, the question is “Aren’t they passé?” My reply is “You only need one if you want to work.”
I’m very serious about one-sheets and you should be too. They are still your primary marketing piece that can be used in a number of ways such as:
- Mailer or emailer to prospect or client
- Follow up email to the prospect
- Part of a handout if you use one
- Information to have on a product table that people can take home
- Left on each seat of attendees as a reminder of what you do and all you do
- A script for when you are selling over the phone
- A one-piece marketing piece that can make any agent sound like they know you
- And many more!
I think they are a great exercise in drilling down on positioning and expertise. Your one sheet can be one-sided or two. Here is the information that should be on the front:
- Business portrait picture
- Positioning statement that describes you by concept and outcome of working with you
- Speech titles and bullets that explain the take-a-ways the audience gets. Each should begin with an action word.
- Testimonials of people who have heard you and loved you
- Blurb about your expertise and yourself, although not a long bio
- Social media addresses
- Contact information
If you do a second side you may consider:
- If you have a book a picture of the book cover and few testimonials
- Perhaps you provide a list of sorts that deals with your topic that would be helpful
- More testimonials
- Short blog post
- Client list
- QR codes (quick response codes) that contain client list, link to videos, etc.
If you have all of the above on a one-sheet you are golden! Over the years I have worked with a couple of speakers bureaus who have told me that one-sheets are important to them. They use them as scripts just as I suggested you would. They expect you to have one! Have it available to email and in a PDF file on your website so it can be downloaded. One-sheets make your life easier, and everyone else’s who works with you! I can’t think of one negative associated with having one.
If you’d like to see a copy of mine, feel free to email me at Lois@BookMoreBusiness.com and in the subject line put “email one sheet”. You can use it as a template.
Regardless of what you hear, one-sheets are here to stay! I’m glad because I think they make our lives easier!
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Lois Creamer works with professional speakers who want to book more business, make more money and avoid costly mistakes! She can be reached in the following ways:
Lois@BookMoreBusiness.com
Twitter: @loiscreamer
Facebook: http://www.facebook.com/BookMoreBusiness
Linkedin: http://www.linkedin.com/in/loiscreamer
For more information on Lois’ business check out http://www.bookmorebusiness.com as well as http://www.bookmorebusiness.tv
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