It’s always a privilege to be asked to present at the National Speakers Association. Last July I did it for the seventh time. Each time I present, whether at a national meeting or a chapter of NSA, I try to make sure I’m bringing newer ideas that can be applied immediately in a speaker’s business.
I introduced the use of QR Codes on business cards and marketing material. We have all seen these codes used in advertising, but I had not seen any speakers using them. I illustrated two ways to use them that day.
I shared a business card that had code on the back. Anyone who read the code saw a video of me pop up saying “If you have this business card I will give you 30 minutes of free consulting. I bet I can help you book more business in 30 minutes!” I had many take me up on it.
I also used two codes on my “one sheet” marketing piece. One code led to video testimonials of my clients saying what they accomplished by working with me, another led to a client list. Both good examples of how a speaker can use these codes on their marketing materials. Perhaps you may want to link to your preview video?
There are other ways speakers can use QR codes. I suggested to a client who works with bureaus to create a video on code that said “I’m presenting at your meeting on behalf of ABC Speakers Bureau. They are a terrific bureau and I urge you to contact them the next time you need a speaker. Of course tell them you want me back too!”
What do you think the bureau’s reaction to this was? They knew that they had a real partner in the meeting business. I predict a long and healthy business relationship between this speaker and this bureau!
If you have written a book, QR code can be a great way to promote it! Put a chapter from the book, perhaps a list of chapters and have it lead to an order link. You’ve made it really easy for anyone to get a taste of the book and order it. I also tell speakers to put that chapter on your website as well.
When I see authors on talk shows like the Today Show, the host always says to the audience that they can read a chapter from the book by visiting the show’s website. Why don’t you do the same thing? You can put it under a “media” link on your website.
What other ways can you think of to use QR codes in your business? Share with us!
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Copyright 2012, Lois Creamer. Lois Creamer works with professional speakers who want to book more business, make more money and avoid costly mistakes! She can be reached in the following ways:
Lois@BookMoreBusiness.com
Twitter: @loiscreamer
Phone: 314.822.8225
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For more information on Lois’ business check out http://www.bookmorebusiness.com as well as http://www.bookmorebusiness.tv
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