The meetings and events industry continues to build on strong momentum in mid-2026, as meeting planners report increased budgets and a renewed focus on in-person experiences, while professional speakers navigate an AI-enhanced landscape that demands specialized expertise. However, energy, inflation, and geopolitical concerns are emerging as significant challenges, impacting planning and execution.
Industry Economics & Growth
Meeting planners are optimistic about 2026: 38% expect budget increases (though some note these will only offset inflation), 43% anticipate higher attendance, and 28% plan to book more meetings this year. Great news.
Safety & Security
Safety and security have emerged as top planning priorities, with 78.9% of meeting planners naming them as their primary concern, according to FCM Meetings & Events’ 2026 Global Trends Report.
Hybrid Events
A significant shift is underway regarding hybrid events. While 42% of planners report they do not plan to incorporate live streaming, others believe hybrid formats will remain the standard, with 81% adoption and 67% of attendees willing to pay more for high-quality hybrid experiences.
Technology & AI Integration
AI-powered tools are reshaping event planning, with 79% of event professionals reporting improved planning efficiency due to AI. Adoption includes personalized agenda recommendations, audience analysis, real-time feedback, and content matching. AI-powered personalization has reached a 72% adoption rate. Event technology costs for AI implementation range from $15,000 to $50,000.
Speaker Trends & Topics
In-demand speakers deliver immersive, purpose-driven experiences focusing on topics such as artificial intelligence, emotional intelligence, connection, and resilience. Niche specialization remains a key differentiator, with interactive formats—like live polling, gamification, and Q&A—now standard audience expectations. The emphasis on “high engagement” is expected to persist.
Copyright 2026, Lois Creamer. Lois Creamer works with professional speakers who want to book more business, make more money, and monetize their message.
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